Alps is built upon mutually beneficial growth and long-term partnership. We believe in commitment with longevity and substance between ourselves and our brokers and we make add-ons, add up. We’re proud to say that we have 25 years of insurance product experience.

The Alps technology is also internally developed and is constantly evolving to provide you with control, ease of use, flexibility and process efficiencies. Through our Business Development team, we also offer support for your account management, marketing, compliance, and product training needs, to enhance your revenues.

Our award-winning legal and claims teams are based in the Alps office, too. And they are admired by our brokers and respected by their clients.

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An image of the Alps team member on a branded background, this image is of Julian Tomlinson

“In my early career working on claims for insurance companies and legal firms I saw there was a lack of genuine care for clients and customers. I felt there was an opportunity to create a resilient business by doing the right thing. This was the founding purpose for Alps and remains our enduring vision.

Lots has happened over the years and we have seen many changes. The explosion of accident management companies and ambulance chasing culture was damaging. We chose to continue supporting our brokers with before-the-event policies and did not enter the after-the-event circus. Gradually, culture was tackled via several reforms to correct things, the latest of which ended firms making fees from whiplash.

The need for legal expense is greater than ever and we continue to support our brokers with great add on policies and our legal team continues to handle their claims. With the claims culture cleaned up and opportunities to embrace AI ahead, our focus is squarely on supporting brokers with great add on products and super claims services.

ALPS is the sum of our team and customers, my thanks goes to all our customers past and present for helping create great company.”

Julian Tomlinson Chairman & Founder on the 25th year anniversary of Alps